Run For Your Life to Produce 2009 Summer Breeze 5K

Run For Your Life to Produce 2009 Summer Breeze 5K

April 15, 2009
FOR IMMEDIATE RELEASE:

Charlotte, NC -- The Summer Breeze 5K will continue! Lack of sponsorship threatened to cancel this year’s event, but Event Marketing Services, Inc., (EMS) the event production arm of Run For Your Life, has agreed to step in and produce the 2009 race which is scheduled for the evening of June 20th.

Run For Your Life, Charlotte’s leading running specialty store, has reached an agreement with the Charlotte Track and Triathlon Club (CTTC) to produce what is one of the longest running road races in Charlotte. CTTC organizers were prepared to cancel this year’s event, but EMS’ involvement allows the Summer Breeze 5K to maintain its continuity and give the CTTC additional time to find sponsorship for the 2010 event.

“We are thrilled to be able to help the track club out with this event,” says Tim Rhodes, owner and president of EMS and Run For Your Life. “We have had a long relationship with this event and the track club and didn’t want to see it go away.”

Rhodes says EMS will be doing some things differently with this year’s event, with the idea of being more environmentally friendly and conserving financial resources at the same time. For example, a paper race brochure will not be printed. Instead the Summer Breeze will promoted primarily electronically and on the web.

“Runners will still be able to come into Run For Your Life and sign up and can also sign up on line, but I think today’s runner pays less attention to a race brochure and more attention to his or her computer,” adds Rhodes.

Summer Breeze is unique in that it is a night race with separate start times for women and men. This year’s race is scheduled for June 20th. Plans for a location and time are being finalized and will be posted on www.runforyourlife.com as soon as they are available.

Event Marketing Services, Inc., produces dozens of area events each year, including the Asics / Run For Your Life Grand Prix Series, Tri Latta Triathlon and Charlotte’s Thunder Road Marathon.

The Charlotte Track and Triathlon Club also produces the Summer Track Series every Tuesday in June at the Myers Park High School track. That series is set to begin June 1.
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For more info, contact: Tim Rhodes at 704-358-0717 or tim@runforyourlife.com or DC Lucchesi at dc@runforyourlife.com or 704-577-8459